CONSCIOUS PORTFOLIO THEMES
Each investor has their own conception of the social good they are trying to achieve. There is no right or wrong impact class—what matters is identifying your preferences. We think a good start is to assess investors’ preferences across five catagories:
Place: Investments in companies or projects that are located in a particular place (or benefit a particular group of people).
Process: Investments that pay careful attention to business practices, such as “fair trade” coffee, equitable labor practices in a supply chain, or buy-one-give-one models that provide access to goods and services to those in need.
Planet: Investments that have a clear and measurable environmental benefit, either through the preservation and restoration of critical natural habitat, or the measurable reduction of carbon dioxide through new energy efficient products.
Product: Investments in products or services that have positive social benefits.
Paradigms: Investments that attempt to change an entire system for the better.
What are your investment priorities and how do they matchup with your values?